Internet celebrities are some of the most influential celebrities in the world today. Before the Internet, it was pretty hard for entertainers to get noticed and make it big. You had to find a way into traditional media like TV or radio – and there was a huge amount of competition for very few roles.
When the Internet opened up opportunities for entertainers to put out their content to a global audience, things started to change. Suddenly it was possible for virtually anyone to become famous. These days musicians, video bloggers (vloggers) and even makeup artists are finding their big breaks on the inter-highway.
Whether you love or hate Justin Beiber, you can’t deny going from an unknown 13 year old kid uploading R&B covers to YouTube to International mega-star is a pretty amazing feat. His videos got noticed by some pretty big names in the industry and he ended up signed to R&B star Usher’s record label and went on to sell over 15 million albums.
But it isn’t just about making the leap from digital to traditional media. There are entertainers who enjoy fame in an online space and like it that way. The girl behind one of the most subscribed YouTube Channels, Jenna Marbles, has said she enjoys the creative freedom of keeping her act to YouTube and has no big dreams of being a Hollywood star.
Many of the most-subscribed YouTube channels are based in the United States, such as Smosh, Bart Baker and Michelle Phan. But that doesn’t mean Australia has been forgotten. Some of our own home-grown talent has seen a decent amount of online attention, such as the Sydney-based YouTube channel Community Channel which has amassed over 1 million subscribers.
It is hoped that with the rollout of the fast and reliable nbn™, we will see more Australian talent getting noticed online and start to climb their way up into the most-subscribed list on YouTube.
How the nbn™ Benefits Online Entertainers
A speedy internet connection is hugely beneficial when you are producing video content online. With so much content now available online, to stand out you need yours to be produced at the highest possible quality. The issue with that is: high quality video files are very large and uploading them can take hours without a fast and reliable connection. A quick connection like that of the nbn™ means content creators can upload high quality content fast and in high volumes.
One of the secrets to online success is to be consistent with content. Online audiences, especially on YouTube and Instagram want regular, reliable content. You’ll notice many of the top subscribed YouTube channels will upload videos at the same time each week or several times a week, without fail. So it’s important to have a reliable connection to make sure you can get things uploaded and published in a timely manner.
Up and Coming Aussie Talent
The Aussie trio behind YouTube Channel SketchShe have had a couple of viral hits with their videos “Mime Through Time” and “Bohemian Cardsody”, which both gained over 20 million views through YouTube and hundreds of millions of views via social media. Their talent was noticed internationally and they flew over to the US after being invited to appear on “The Ellen Show” and “Good Morning America”. The girls are looking at SketchShe as a long-term business and have dreams of eventually having their own comedy show.
Western Australian beauty blogger Lauren Curtis is one of Australia’s most popular YouTubers, with over 3.5 million subscribers. She turned her passion and interest in hair and makeup into a beauty tutorial channel on YouTube which has hundreds of thousands of viewers tuning in each week. She aims to be an inspiration and role-model to her audience and help them feel confident with and without makeup.
With so much original, high-quality content available online, we’re likely to see an increasing shift away from traditional media to digital media for our entertainment needs. With newer and better technologies like the nbn™ becoming available to Australians, we’ll hopefully see a new wave of Aussie digital content creators making it big.
To see where your exact location stands in the nbn™ rollout progress, check out the nbn™ Coverage Checker. This will let you pinpoint exactly where sites have been built or are in stages of preparation or construction. Make sure to register your interest on the nbn™ Wait List and check out iiNet’s nbn™ plans so you’ll be ready to roll when the nbn™ hits your neighbourhood.