Your resume is a fantastic tool when you’re looking for a new job, but it can be a tad one-dimensional. That’s what makes your professional profile on LinkedIn, Twitter, and even Facebook so great – you get the chance to rub digital shoulders with the sort of wonderfully interesting people you’d love to work with.
In this instalment from our own recruiters we’ll look at some ways that you can use online tools and social media networks to improve your online reputation and “discoverability’.
Become a follower
Most companies have a social media presence on the networks that are relevant to their industry. Follow what they’re up to via their official social networks. Try to make some insightful and positive comments to get yourself noticed. If you’d like to follow iiNet, we’re on Facebook, Twitter, Google Plus, and LinkedIn.
Speak the language of your industry
One huge, but little discussed, reason networking online can be of service is it teaches you to speak the same “language” and tone as the people in your industry. Some fields still value professionalism above all else, but in other industries, a more casual conversational tone will get you farther, faster.
Link up with LinkedIn
Following companies on LinkedIn is one of the best ways to learn more about what their curent activities. This information makes great background research for the interview.
You can also see who else works for them and their titles and can even add them to your network.
Personalise your invites letting them know that you’re interested in their company and what they do. Enthusiasm can go far.
Social Media Profile
Your public profile on any social media site (Facebook, Twitter, Google+) if used to its full potential, is like a digital CV – publicising skills, awards, groups, organisations, hobbies, and even references. And the best part?
Potential recruiters will encounter your online profile before they meet you in person. So think about how you would like to perceived. Your Likes, photos in which you are tagged and comments should create an overall positive image rather than negative one.
That doesn’t mean you have to be bland and boring – you can show that your interests and hobbies are aligned to the industry you’re interested in. For example, showing that you like to travel, speak other languages and learn about other cultures would be an advantage for a role in the tourism industry.
You may even want to consider two separate online profiles – a public profile and one for your friends and family.
Build your online rep
One of the best things about LinkedIn is that you can ask for endorsements from the people you’ve worked with, which are then displayed on your profile as a shining beacon of how great you are at your job.
Some jobs are even filled through recommendations alone, as the good word of a former boss, professor, or colleague makes it easier to trust you. If you’ve done a good job for someone in the past, ask them to recommend you online.
And in case you missed it – we looked at some general tips for job hunting in an earlier article: How to find your dream job.
Photo credit: Jason A. Howie