Much like the rest of the world, iiNet’s social media team was excited when Google launched its own social network. These were the guys that brought us the most popular search engine in the world, the Android smartphone platform and the ubiquitous Gmail. With all this going for it, we were hoping for the biggest social networking advancement since Facebook.
Google+ took a few months to iron out the kinks and release brand pages. Nevertheless, we at iiNet were one of the first in Australia to kick off an iiNet Google+ page within hours of hearing the news. With all sorts of social media fun to get in on, we were ready to get stuck into populating our circles and having a few ‘hangouts’ with our customers and followers. Unfortunately though, there has been a slight hitch to our plans for Google+.
While the bigwigs at Google were busy tackling other big issues, they missed a couple of important functions for business owners and social media teams everywhere. In its current state, a business page on Google+ can only have one admin. Making things even more difficult is that the position of admin isn’t allowed to be transferred to anyone else. Those two functionality failures have, in essence, turned our Google+ page into a ghost town.
Of course Google+ still has a long way to go, but we’re excited to see how our newest social media kid on the block develops. The people behind the network have already hinted at some exciting additions to business pages in 2012, so I suppose we will wait and see. While we’re patiently waiting to get stuck in our Google+ page again, feel free to add us to one of your circles. We guarantee we’ll be doing some interesting stuff on there in the near future.