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Happy Birthday Kittycam!

Blog---Kitty-Cam-Anniversary

Time flies when you’re having fun… and that includes watching kittens on the internet!

That’s right folks, it’s been just over a year since our beloved Kittycam was established.

What is Kittycam?

Well for cat fans it’s the best way to get a room full of people to constantly say “awwww”.

Kittycam is a livestream of cute kittens hanging out at Cat Haven in Perth. Whether they’re frolicking with a ball of wool, eating a snack or sleeping (like they are now as I write) their cuteness will melt even the coldest of hearts. You can watch Kittycam 24 hours a day, 365 days a year.

Kittycam is also part of a special section on the iiNet website called Freezone. All content featured in this area does not count towards our customers’ monthly data usage. So if you’re an iiNet customer you get to enjoy all that kitty goodness for free.

Brilliant idea! Who were the geniuses that came up it?

You’ll have to thank two iiNet staff members – Sandy Lim and Nick Turner. Their idea for Kittycam came out of last year’s FedEx Day. This annual event is a chance for staff to experiment and deliver on ideas that have perked their interest. Sandy wrote a blog article about how they set up Kittycam last year. To date, Kittycam has racked up over 187,000 views!

Helping abandoned kittens find their new families

When Kittycam was launched it captured the heart of a nation and was featured in national news and social media channels. But apart from alleviating boredom and providing some light entertainment, there has been some real heart-warming change.

Front Office Manager of Cat Haven, Allison recalls the impact that Kittycam had in increasing awareness about the organization and their feline tenants.

“We were blown away by the response we had from Kittycam. When it was launched it was immediately a sensation. We had 37,000 viewers and it trended number 1 nationally on Twitter over the weekend it was launched. In fact, our adoptions soared to 29 putting our total adoptions for the month of April at 467. This was an all-time record for Cat Haven’s 50-year history.

In addition to an increase in adoptions, we’ve also had quite a few donations come through with cheers of support for Kittycam. One year on we are still destroying people’s workday while they spend their mornings watching the kittens at play. And forget about productive weekends in the garden, Kittycam and a couch is the new best use of time.”

Sonya, a dedicated volunteer at Cat Haven, can’t get enough of Kittycam and the difference it has made in the lives of cats and their new adopted families.

“Firstly a huge thank you for your inspired idea to put a camera at Cat Haven.  It provides endless hours of joy and relaxation.  I have sent the link to everyone I know and they all love it too. They say that stroking a cat can bring your blood pressure down.  Well, watching the kittens and cats play does the same thing.  

I know that it has helped the Cat Haven with their adoptions.  Who can be sitting at home on their computer and see one of their gorgeous kittens and not want to jump up and race over to adopt? Thank you again for providing so much pleasure to so many.”

So do yourself a favour – bookmark the Kittycam page. And next time you’re feeling blue and need a little pick me up, why don’t you enjoy some delightful kitten action.

Do you love watching Kittycam? Have you adopted a cat as a result of falling in love with a Kittycam star? Let us know in the comments below.

4 comments

  1. Robert says:

    I find I’m disliking your update e-mails. You launch into tings without explaining carefully what they are. The Emails re full of excited words thgat don’t seem to go anywhere and are full of references that obviously are supposed to mean something. It’s not customer education it is self indulgent crap that till now I have spent quite a few minutes trying to make heador tail of. No more. Spend your time and money on your self indulgence and tight circle of comprehension. Not for me. I think I’ll start looking for an I P that I can understand and whom pays me the deference of communicating without all the Geek Speak.

    Thank you.

    • Tal Waterhouse says:

      Hi Robert,

      Sorry to hear that you feel that way about our email updates. We do like to tell it like it is and keep any jargon minimal.

      We also welcome any feedback you may have and it would be best if you sent it through using our feedback form as this is sent to our business improvement team for assessment of any potential changes we can make to improve on our awesome customer service.

      Regards,
      Tal

  2. Brenda says:

    My nephew told me about Kittycam. I love it and adopted Chloe (14 mths)at Christmas. She has settled in very well, although my resident cat Lily (who is deaf) wasn’t too impressed. It’s taken a while for her to accept that Chloe is here for good. They make me laugh with their antics, chasing each other.

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