Wow, 24 hours is a long time in social media isn’t it?
If you haven’t been following the iiNet buzz, here’s a quick update:
For a bit of fun, we decided to put a two-frame (a tenth of a second) message in our latest Naked DSL TV commercial. It said something like “well done for spotting this…. go to this secret URL and you can get a prize for being so smart…” (photo on right).
We had 4400 people find it and they were pretty happy with themselves and that was about as far as it went, at least up until yesterday.
That was until the rest of the world caught on to our little bit of fun and the online conversation buzzed. Some people were discussing whether it was ‘subliminal advertising’, others thought it was ‘just a bit of fun’, others said it was ‘marketing genius’ – I liked the last people the best.
Let me clear the air. We didn’t do it to break the law or create social buzz (as much as I’d like to say we did). We did it because we wanted to do things differently to how others are doing it. We did it because we believe in having fun and because we want to have real engagement with our customers, rather than just preaching to them via traditional, one-way advertising.
We love the fact that we can now have ongoing dialogues with our customers. This was just another way of doing that.
We will, actually, we PROMISE to continue to do things differently to the other guys and to find ways to show that at iiNet we’re passionate about what we do and that there is a better way (and sometimes it’s even fun as well!).
You’re going to watch the next iiNet ad more closely now, aren’t you!
PS – there is no subliminal message contained in this blog post… or is there?