2012’s biggest tech trends – who got it right?

A lot can change in the space of a year, but nowhere more so than the fast paced technology industry. That’s why we are so hooked on the articles, blogs and features that come out around this time every year as tech experts, and media commentators use everything from statistics, wishful thinking and plain old sky gazing to make their predictions for the hot trends in the year ahead.

So what were the hit and miss technology predictions of 2012? We thought we’d dig up last year’s technology predictions to see which predictions actually came true.

Affordable smartphones take over

 As predicted by Deloitte

Deloitte’s research indicated that smartphones costing $100 would flood the global market with 500 million of these cheap and cheerful handsets in use by the end of 2012.

While lower cost smartphones dominate in emerging economies, the high end Samsung SIII became the world’s best selling smartphone in 2012.

Multi-tablet homes

 As predicted by Deloitte

Deloitte’s same ‘Technology, Media and Telecommunications Predictions 2012’ also indicated that 5% of tablets sold in 2012 would be purchased by existing tablet owners, heralding the rise of the multi-tablet owner.

Tablet adoption has spread like wildfire, with sales of tablets expected to top 117 million units by the end of 2012.

So will this mean Deloitte is on the money with it’s multi-tablet owner forecast? It’s highly plausible. We bought second TVs, phones and computers for our home, so why not tablets?

We’ll just have to see just how many people get a tablet shaped present under the tree this Christmas before we call this one!

 Voice recognition hits the big time

 As predicted by the Washington Post

Ever since Star Trek we’ve dreamed of technology we can control through voice command and thanks to Siri, Apple’s virtual assistant, we have it. We speak, Siri performs, right? Not so much for me. Siri and I have never gotten past “I don’t understand” and I quickly lost interest.

However, Siri is gaining traction with a survey in March 2012 finding 87% of iPhone 4S owners use at least one Siri feature a month.

While it may not be quite a mainstream hit, the Washington Post were on the money here as voice recognition will continue to be one to watch for 2013.

The failure of G+

 As predicted by The Telegraph (UK)

Google+ hasn’t quite taken the social media space by storm. It refers less traffic than Pinterest, has less active users than the ever dominant Facebook and is not as popular for sharing news stories as Twitter.

However, it’s unfair to call Google + a flop after such a short period of time. It wasn’t an overnight success, no, but who knows what the next 12 months could bring? An exciting partnership, new features or more people getting fed up with the limitations of Twitter and the constant tinkering with Facebook could change all that.

Here’s to 2013!

 2012 was certainly an interesting time, and if the above examples tell us anything it’s that there’s no telling what’s around the corner in the exciting world of technology.

What tech trends are you pinning your hopes on for 2013?


  1. alan howard says:

    unfortunatly trends in technology are severly hampered by the activities of the microsoft-apple cartel, who apply pressure on companies, such as adobe, to restrict the features and performance of rivel opperating systems , such as android and linux, which , i might add, are both superior to IOS and windows. in fact windows is a fifth rate opperating system due to sluggish performance, insecurities, and stability issues. there is a lot better out there.

    • Graham M says:

      @alan howard,

      You complain that windows is a ‘fith rate’ operating system due to its ‘sluggish performance, insecurities, and stability issues’ and then you praise Android saying its better than iOS? Does Android not have every one of the exact issues you’ve just blanketed windows with?

  2. Andrew McGee says:

    Hi Louise and iiNeters. Here are a few interesting trends and my predictions for 2013.

    * Renewed interest in Linux on the home desktop
    – Gaming was a barrier (not the only one but a biggie) that stopped people from full Windows migration.
    – Now with Steam on Linux and more games being cross compatible that barrier is starting to come down.
    – Still a long way from world domination but Linux will have increased market share at EOY 2013 due to early-adopter gamers making the jump.

    * Further migration from Microsoft on the home desktop
    – Apple and Linux (Ubuntu mostly) to steal market share.
    – Windows 8 will not help MS (some interest as a tablet OS but not on the desktop).
    – Windows 7 users may sit on it for a while (ala Win XP).
    – Tablets continue to erode notebooks and netbooks quietly die off.

    * The Intenet of Things inches closer to reality
    – We see more and more M2M (Machine to Machine communication).
    – Advances in low cost wifi/NFC chips & protocols in 2012 will see their way into products in 2013.
    – First glimpses of consumer devices being hacked (Already network connected TV’s have been exploited).

    * Data volumes managed by organisations & individuals continue to grow exponentially
    – Data growth currently outstrips advances in storage tech (even with 4TB drives on horizon).
    – More organisations move to the ‘never delete anything’ position (mostly due to legal reasons).
    – Cloud storage (and other services) become more popular (and gets a boost thanks to the NBN).