We’re all breathing a big sigh of relief now that our two latest products – BoB2TM and the iiNet Wireless Bridge – are packaged and ready to be sent out to customers. It’s been quite a journey making sure everything is working exactly as we want it to but, looking back, it was worth the effort.
The team has been extremely busy ensuring everything has been timed well, running smoothly and ready to hit our target dates. Now everything is rolling off the production line, we’re eager to see what happens next.
Timing both projects to be released simultaneously was certainly ambitious but we’re confident it’ll make all the difference for our customers. There’s no need to wait, we can now offer a complete home solution. Customers can get their hands on a BoB2TM, a fetchtv set top box and an iiNet Wireless Bridge to complete their home setup – no wires necessary.
From our point of view, I guess you could say it’s the end of an era. The original BoBTM won’t be on our virtual shelves anymore. But I see it as natural evolution. Technology is ever changing, as are our customer’s needs. With thousands of customer suggestions pumped into our latest products, at least we can safely say we’re sure to make at least a few thousand people happy. At the same time, it’s an evolution for iiNet Labs as well. We have three solid products under our belt and we can’t wait to bring out more. That said, we’ll keep a tribute to the old BoBTM on our special shelf down at the Labs.
For now though, we’ll be closely monitoring our customer’s reactions during the release and then cracking open some hard earned beers at the end of the day. Of course we can’t take all of the credit. We may formulate the ideas and build the thing but every product we release takes a massive effort from everyone across the business. Everything from the firmware updates right through to the packaging and the ads you see on television come from someone different. So if you’re happy with our products, we’re ecstatic.
From all of us at the iiNet Labs, we hope you all enjoy the new BoB2TM and the iiNet Wireless Bridge.