Case Study: BizPhone at Adorabella

Like many small businesses in retail, customer service is your bread and butter, and having the right tools to communicate with your customers effectively is a must. That’s where our hosted PBX phone system, iiNet BizPhone, comes in. Don’t just take our word for it, though – here’s what our long-time business customer Adorabella – a wholesale retail business specialising in soft furnishings – have to say about iiNet BizPhone.


iiNet BizPhone: The perfect solution for small businesses who need flexibility and mobility

Ross Connors is Company Director at Adorabella. His hard work and dedication to his business is unmatched, working 7 days a week and having been in business for over 4 decades.

Over the near 40 years I have been conducting business I have engaged most other Telcos for my personal requirements. Whilst near all have been nothing more than an endurance test, they have provided me the opportunity for counterpoint, i.e. to see how they measure up to the great service I have always received from iiNet for my business, Adorabella. I can confidently state that iiNet are the best.”

iiNet has been operating as an Internet Service Provider for a mere 27 years by comparison (although to be fair, commercial dialup in Australia was still in its infancy when we founded in 1993) and in that time, we like to think we’ve honed the craft of delivering the best tools for small businesses and exceptional customer service that Ross describes.

“The ability to respond to any query or concern I may have in a prompt, courteous and competent manner [is a top concern when selecting a technology provider]. That service must be provided by a Telco that is backed with a secure and reliable infrastructure with consistent coverage,” says Ross.

Fortunately, our friendly iiNet Business team is well-equipped with reliable products to offer to our customers. When the time came for Adorabella to upgrade to the NBN, we had a solution ready to ensure the business could continue its phone operations – BizPhone.

Migrating to the NBN forced us to upgrade to BizPhone. Such a process can be troublesome and stressful however the attention and help given by iiNet’s personnel made the transition as smooth as possible.”

Our VoIP phone, BizPhone, is a great alternative to a traditional office phone, with your choice of handset and heaps of smart features for small business. For example, if you’re ever on the shop floor and miss the phone, BizPhone has a voicemail to email feature so you can get back to your customers quickly. Today, Adorabella is operating with 5 BizPhone handsets, and Ross is very happy with ease of use and reliability.

I rate iiNet’s BizPhone very highly (5 stars),” says Ross. Although for him, the service received from the iiNet Business team remains paramount. “The high level of professionalism and competence demonstrated by the iiNet team is obviously a reflection on the comprehensive training they receive.”

“I would unreservedly recommend iiNet Business to any business seeking a Telco that actually delivers without hubris or attitude.”

To find out more about BizPhone and how it can help your business, visit our website or call the iiNet Business Team on 13 86 89.


About the business

Pixie & Ross on BizPhone

Based in Bowral, NSW, Adorabella has been conducting business for 38 years as importers, manufacturers and wholesalers of quality home furnishings. In 2015, they opened the doors on their first retail shop, Adorabella HOME, which would later go on to receive a Southern Highlands Local Business Award.

The wholesale business supplies a diverse range of customers including retail stores, department stores, e-tailers, designers, decorators and architects, and Adorabella HOME offers a diverse range of items to retail customers, both in-store and online – with a difference.

Many items are not available through our wholesale network. We manufacture most of the cushions and wall hangings we sell from fabrics we import directly from several International weavers. This allows us to maintain a high standard of finish to our articles at the best possible price,” says Ross, pictured above with the adorable Pixie.

The result? Adorabella has the flexibility to provide bespoke and modified items to those discerning customers who require a little extra. To find out more, visit the Adorabella HOME website.

No comments - go ahead, have your say!

Comments are closed.