When we went looking for iiNet’s fearless new marketing leader, we knew the right candidate would have loads of experience, professionalism, drive and creativity.
Wendy Walker joined the iiNet ranks in January this year, taking the reins as Chief Marketing Officer to oversee our Consumer Marketing, Online Marketing and Communications divisions.
With experience spanning 20 years and a number of different industries, Wendy brings a wealth of marketing nous to iiNet and is already focussing on further strengthening the iiNet brand and putting the customer experience at the centre of everything we do.
If you’ve been watching a bit of telly or browsing the web over the last few weeks, you may have noticed new iiNet TV commercials and online advertising getting a good run. The campaign centres on the fact that iiNet has downsized the downtime when switching Internet providers – so connecting to better broadband with iiNet has never been easier.
In pulling this campaign together, we’re aiming to relieve the angst many people feel about being without the ‘net for too long. This is our first major marketing campaign with Wendy at the helm and, naturally, the customer experience is at the forefront of all our campaign activity.
Hailing from the hustle and bustle of Sydney, Wendy has hit the ground running at iiNet and has already been declared an honourary Sandgroper. She’s made the big trip to sunny Perth with her family.
We can already sense some interesting marketing plans up our new CMO’s sleeve and we’re looking forward to working on nifty iiNet campaigns with her at the wheel.