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A new face enters the iiNet exec

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When we went looking for iiNet’s fearless new marketing leader, we knew the right candidate would have loads of experience, professionalism, drive and creativity.

Wendy Walker joined the iiNet ranks in January this year, taking the reins as Chief Marketing Officer to oversee our Consumer Marketing, Online Marketing and Communications divisions.

With experience spanning 20 years and a number of different industries, Wendy brings a wealth of marketing nous to iiNet and is already focussing on further strengthening the iiNet brand and putting the customer experience at the centre of everything we do.

If you’ve been watching a bit of telly or browsing the web over the last few weeks, you may have noticed new iiNet TV commercials and online advertising getting a good run. The campaign centres on the fact that iiNet has downsized the downtime when switching Internet providers – so connecting to better broadband with iiNet has never been easier.

In pulling this campaign together, we’re aiming to relieve the angst many people feel about being without the ‘net for too long. This is our first major marketing campaign with Wendy at the helm and, naturally, the customer experience is at the forefront of all our campaign activity.

Hailing from the hustle and bustle of Sydney, Wendy has hit the ground running at iiNet and has already been declared an honourary Sandgroper. She’s made the big trip to sunny Perth with her family.

We can already sense some interesting marketing plans up our new CMO’s sleeve and we’re looking forward to working on nifty iiNet campaigns with her at the wheel.

15 comments

  1. Doug Petttersen says:

    My dear lady, i do hope you are not the person responsible for replacing home page news items with advertising.
    The iinet home page was a pleasure to open each morning. It is now aimed at people i do not know .
    Please return the news feeds , please !

  2. Steve says:

    when are you going to make your website interesting, get rid of the GEEK stuff, add some news and entertainment, or I will have to change my homepage!!the

  3. Lionel says:

    Yes, yes, yes, I have to agree with the other 2 comments. Please get your new home page up and running, Much sooner than later.

  4. Alan says:

    The current iinet homepage is terrible, it has no balance for business users, one should be able to select as a preference what comes up on the home page, like news, rates etc while others may like entertainment etc. If this is all about “user experience” it is currently missing the mark.

  5. kevin says:

    get a better homepage this one is crap.

  6. Laurie says:

    I agree with both Doug and Steve. I have been with iinet for more than 10 years and I think you can lift your standards on this one (Home page).
    A loyal iinet fan

  7. Dean Beynon says:

    I don’t think you realise how many people are missing the news feed on the home page.
    I think it was a mistake to remove it for whatever the reason .

  8. peter schneider says:

    I don’t really care what you guys put on your web page. I’m too bloody old to care about that. I am much more interested in how you run your business ie how you keep your customers happy with down to earth stuff, like fair deals, honesty and excellent support which I have enjoyed for more than a decade now.
    Don’t ever change.

  9. Geoff says:

    I hope the home page can be revamped. It was sad to see the news column as it was one part of the home page that provided information rather than promotion.

  10. Steve says:

    As many people have already said, I miss the NEWS FEED! I’d like to know why it was taken down, mostly because I’m curious.

  11. Mark says:

    Hi, I also agree with the comments above. The home page is pretty ordinary and too local. I have stuck with iiNet (even if there are better deals around) becuase of the customer service. I have also convinced a few of my work mates to switch to iiNet when they have complained about their ISP. Good to see that you are growing and that you won your court case, but don’t become another large, impersonal player. You have a point of difference which is the key to your success. Keep up the good work.

  12. Steve W says:

    I agree with all comments above and was just wondering if these blogs are a waste of time if no one from IInet is acknowledging or answering. I have better things to do than just complain, besides the web page, mostly you are doing a good job, however I still like to talk to LOCAL people when I have a problem!!

  13. Gareth Lewis says:

    Please bring back the news on your home page, i don’t think you realise how many people are missing the news feed.

  14. Bruno says:

    Having spent the last three or four hours trying to activate my service, with no luck so far…I am being told that I will get two different bills for phone and ISP, despite IINET owning both Trans ACT and Grapevine, I feel you have got your work cut out.

    All I can say is I am totally dissatisfied with the customer experience I have received, or lack of it.
    So far it has taken me longer to get my service activated than it took for the guys to put the physical connection into my property.

    Considering other smaller outfits can deliver a seamless service, with one bill, plus when you plug in it just works. I struggle to see why you fail on all these points.

    Thankfully I am running off of my G4 Mobile tethering point, which to date has been the saving grace. Allowing me to send this post…

    Yours bewildered of ACT…

    • Tal Waterhouse says:

      Hi Bruno,

      I’m sorry to hear you’re having issues in getting your service activated. Have you been advised if there’s a specific reason your service isn’t active yet? I’d suggest utilising our complaints escalation process with our staff if you feel your issue is not being addressed appropriately.

      While iiNet does own both Grapevine and TransACT, TransACT does still act as its own business that provides the primary connection for phone and fibre networks in the ACT. This is billed separately to the plans offered for data and call rates on the network by retail service providers that operate on TransACT’s wholesale network meaning you will receive two bills for services, one for the access and another for the plan you have with your provider.

      Regards,
      Tal

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