Geek Chic Takes The World By Storm

by Nikkita Dixon

The past few months have seen our TopGeek finalists pushed to the limits as they have battled it out to prove their geekyness. The competition will come to a climax on April 7th in Perth, WA as we host the grand finale live online for their chance to win an all expenses paid trip to a geeky convention in the US.

iiNet’s TopGeek Competition celebrates the increasing popularity of ‘The Geek’. No longer do geeks live at the bottom of the social hierarchy. The past few years have seen the style transform from the front row of school to the utmost in cool. A guy sporting a pair of spants (short pants) and a bow tie is more likely to run with the cool crowds than be open to a wedgy attack. But it’s not just ‘geek’, it’s ‘geek chic’.

The geek chic fashion trend has taken the world by storm. Thick-rimmed glasses and suspenders are dominating the catwalks, worn by some of the biggest celebrities and filtered through to the most mainstream of boutiques and retail outlets. Geek chic allows you to defy convention and have fun. Mixing stripes with spots? Don’t mind if I do. The more patterns, colours and accessories the better, and don’t forget the specs. At the same time you can reel the trend right back to basics and rock a pair of converse, skinny jeans and a quirky T-shirt.

The beauty of the trend is its ability to transform existing looks. Whether you’re the glamour geek, the ‘busy’ geek, the suit geek,  the dressed down geek, the band geek, the Star Wars geek and not to mention the different genres of geeks who not only use their clothing, but their passions to form their geekyness – the Gleek – you’ll fit in somewhere.

So how can you be a fashion-forward chic geek?  It’s all a matter of taking your own personal style and adding some geeky elements. If you already have a wardrobe full of boho dresses and head scarves, add a pair of socks with sandals and some big clear-lensed glasses. In fact, a pair of thick-rimmed specs can transform almost any outfit. So long as you wear the look with confidence, you’ll hit the nail on the head.

In a fashion industry dominated by trends of the 50s, 60, 70s, 80s and 90s, our fashionistas of the late 2000s have long awaited a new trend to call their own. We’ve also taken to idolising some of the biggest geeks of our time including Facebook founder Mark Zuckerberg and Wikileaks creator/ethical hacker Julian Assange. Somewhere along the road, being uncool has become… well… cool.

If you’d like to check out the journey our top geeks have been on, head to the Top Geek website, our Facebook Page or view their challenge videos online.


  1. Jenna says:

    Ummm, I think you just described hipster.

  2. Levi says:

    Thick-rimmed glasses and suspenders aren’t hipster, pretending you’re the only one wearing them is hipster.

    Adhering to what’s fashionable is the least hipster thing you can do. Also, the above described fashion can’t possible be hipster as there are digital photos in the article.

    If it were describing our culture-famished fashion Frankenstein’s, there would be small text boxes saying ‘Lomo Diana film roll is still at my mates house (he has his own photo lab you’ve probably never heard of) so I can’t include them….not that it matters, you probably wouldn’t understand my use of sepia tones and grain anyway’.

  3. Pixie says:

    I agree with Jenna – totes hipster

    Geeks aren’t that young and/or hip, and the 80s fashion revival is most definitely the realm of the hipster.

    I’ll be rockin’ out in my “Will Route TCP/IP for Sex” t-shirt, rather than stealing nanna’s blouse and couch covers for fashion…