iiNet Labs Get a Voice – The BoB LiteTM Aftermath

By Anthony Malone

It’s been more than a month since we introduced BoB LiteTM to the market and the response from our customers has been very positive.

At the time we were very excited to have our first modem developed in house and give our new iiNet Labs team something to put our names to. We threw ourselves a small party, which by iiNet standards wasn’t small by any definition. The next day the realisation sank in that this was only the beginning. When our heads were feeling slightly clearer (thanks to some well-timed Panadol and Gatorade) we sat down and discussed among ourselves the next steps to make bigger and brighter things in the coming six-12 months.

We asked ourselves what it is that our customers want from us. Unfortunately the best way to find out was by burying our heads in multiple forums and emails (literally thousands) to see what it was that our consumers were asking for.  We collected all relevant information we put these ideas to focus groups. After numerous bits of butchers paper and magic markers and we had come up with some new potential ideas to be put through the process of qualifying to see if they were viable – this is where the fun begins.

It’s an exciting and busy time ahead for the iiNet Labs team; watch this space for the next upcoming hot device from the team.
If you’d like a say on the new things we develop in our iiNet Labs, we’ve got our ears open and we value customers’ feedback on product enhancements and future product offerings. Feel free to email your suggestions to