Mobile tech trends from iiNet’s Chief Product Officer

Teddybears at Kalas by Fredrik Smedenborn copy

Technology conferences are an exciting opportunity for companies around the world to share the latest in technology innovation and cutting edge advances in mobile hardware and software.

These events offer an exclusive insight into where mobile technology is heading and I can tell you – it’s pure geek heaven.

Global trends point to a more integrated future

I recently attended Mobile World Congress, an annual event held in Barcelona. Over 1700 exhibitors and buyers from over 80 countries around the world descend on the Spanish capital for a glimpse of what lies in store for mobile tech. Last year our team was in Korea for Global Mobile Vision, a leading information forum within the Asia Pacific region.

But it’s not just leading hardware and software innovators in attendance at these events. There are domestic and international leaders, representatives from academia and research agencies.

What we’ve seen over the past 12 months are very strong trends in several key areas and a great indicator of what you can expect in the near future.

1. Wearable technology: Look mum, no hands!

The battle for our wrists (and feet, fingers, heads, you name it) has only just begun.

Major manufacturers recognise that people are moving towards a more seamless experience with technology. That means information that’s easy to access without constantly fumbling through your pockets and bags.

Samsung is leading the charge and focusing on the wrist via the Galaxy Gear 2 Smart Watch and Galaxy Gear Active WristbandHuawei has the Talkband, Qualcomm the Toq while SK Telecom is hot on the heels of Google Glass with their own glasses.

It’s an exciting space at the moment and definitely one to watch.

2. Devices

Tablets and smartphones are getting thinner and lighter. Although they haven’t replaced personal computers, these devices are firmly cementing their place in our daily lives.

Our appetite for constant data at our fingertips – no matter where we are and what we’re doing – is certainly driving innovation in this sector. From flexible and self-repairing screens to augmented and virtual reality, this is certainly the stuff of science-fiction movies!

It’s no surprise that Wi-Fi is becoming a bigger part of the mobile picture. Who doesn’t switch to their home network or the local café instead of chewing through data? But did you know that over 66% of all mobile device data is used over Wi-Fi rather than a mobile network? This represents both interesting opportunities and challenges to those working in the mobile space.

An obvious area for mobility is accessible data while we travel. Some companies are exploring connected cars and transport but it’s something iiNet is already doing. We’re currently trialing Wi-Fi/4G connectivity in London-style taxis and receiving great feedback from the public.

3. Operating systems – the fun stuff under the hood

Behind what you see and get to play with, is a lot of cutting edge technology. Although Android and Apple’s iOS are at the forefront, more players are joining the game and partnering with hardware manufacturers.

Names like Tizen and Mozilla Firefox might be a little unfamiliar in the mobile space but there’s a significant shift towards open source devices – Android remaining the dominant force.

4. In the future, everything and everyone will be connected

The Internet of Things is gaining traction as both consumers and companies alike begin to explore the exciting frontier of smart home technology. This is an area that iiNet Labs have been researching and working on… with some interesting things in store for iiNet customers later in the year.

But behind the wow and novelty factors of such tech – the real driver is the way information can enhance our daily lives. The breakthrough is that the “Internet of Things” can become the “Internet of Everyday People”. Information can be collected and presented back to us in a useful way. Instead of trying to monitor your daily habits (using spreadsheets, multiple devices and post-it notes) you can outsource this to a wearable device or a home appliance.

The other bonus of a digitally connected environment is data presented when you need it. Running late for a flight? As your taxi pulls up to the airport, your device could:

  • Display your flight details, “Check in at Counter 8”
  • Keep an eye on boarding time, “Gate 12, on time”
  • Alert you about useful information, “There are 3 baby change stations in this terminal” or “20% off Duty Free alcohol and perfume!”

All without having to stop, put down your bags, search your pockets, find your physical ticket, keep an eye on the kids and retain your sanity.

What does this mean for iiNet customers?

iiNet is passionate about exploring the future of technology and how it can make our customers’ lives better.

There are incredible opportunities in mobile technology with the potential to revoutionise health, education, commerce, and smart home connectivity.

The future is closer than you think and we’re excited to bring our customers along a very exciting journey into a world of possibilities.

Photo credit: Fredrik Smedenborn


  1. Hullo Friends what about people like me who are radioactive can I use your smart phones it will cost me anyway, at present I only use landline phones. When I was born in Subiaco in 1942, my birthmark on the forehead was taken off with Radioactive Strontium 90 and when I had the monthlies my forehead used to glow…I am now 72 years old…all the best Diana

  2. You are very good fellas, but I can’t understand why ( This page cannot be displayed ) also my birth mark on the forehead was taken off with Radioactive Strontium 90, I can’t have mobiles but may have an I Pad..) all the best Diana