Paying the price of online policing

For those following at home, you may remember that the Australian Government recently released an online copyright infringement discussion paper to the public and invited feedback. iiNet has made a submission on this issue, which I’ve summarised below.

As we’ve said many times before, iiNet does not condone copyright infringement. iiNet supports the government’s stated desire for a vibrant creative sector in Australia. In fact, we are a leader in making content available to our customers. For those that like stats: our Freezone videos are attracting 50,000 views per month and our TV subscription service, FetchTV, offers a library of over 3000 movies, with over 20,000 purchased every month plus access to leading TV subscription channels. We are soon to distribute on online copy of the award winning documentary “The Crossing” which we helped to fund. iiNet are also really proud of our gaming community at, which also provides access to massive range of gaming content.

As previously mentioned, we’re more interested in addressing the reasons Australians infringe copyright, rather than applying a band aid to a broken leg. The short-term approach described in the government’s discussion paper, fails to offer anything by way of long term solutions to reducing online infringements. Experience in other countries demonstrates that targeting BitTorrent file sharing simply causes infringers to change tactics. Dr Rebecca Giblin’s comprehensive and peer-reviewed research demonstrates that there’s very little to suggest that ISP policing or ‘graduated responses’ help achieve any of copyright’s aims.

We agree with the observation of Spotify’s Kate Vale that “access, availability and price does contribute and is the answer” to reducing infringement.

We’d like to think that those selling content wouldn’t cling to antiquated models that clearly alienate their customers. The music industry, for example, has moved on with many great services such as Spotify and iTunes. Kate Vale has highlighted that, across the world, the average conversion rate from free listeners to paid subscribers of Spotify, is 25 per cent, and Australia sat above that, at 31 per cent.

In the US, the home of legal digital content, unauthorised file-sharing is apparently limited to ‘weirdos’, according to Louis CK. This observation, together with extensive research from the likes of Ericsson, clearly shores up our belief that access is the problem, infringement is merely a symptom.

Highlighting the challenges that Australian consumers face with availability, price and access of online content is not the same as saying infringement is “okay”. What we are suggesting is that if the government and content industry is serious about addressing copyright infringement they need to tackle the causes and not just the symptoms.

Please explain!

We have long seen rights holders ignore the facts in order to generate a good headline. It is disappointing to see their rhetoric repeated by our policy makers. Let’s outline a few of the most egregious claims:

Australians are the world’s worst pirates

  • Contrary to such unsubstantiated claims, rights holder’s own reports show that Australia does not even rank in the top ten countries in the world for online copyright infringement.
  • That’s right – their own data places Australia behind Russia, the US, Italy, Brazil, Spain, France, the UK, India, Canada, the Phillipines and the Ukraine.

The copyright industry employs 906,000 Australians

No credible explanation of this dubious number has been provided. It is mathematically impossible to prove unless the retail sector, the mining sector, and the telecommunications sector are somehow included in the total. To suggest that online copyright infringement is putting at risk 8% of jobs in Australia is ridiculous and does not correlate with the ABS figures. A report by Access Economics commissioned by AFACT in 2010 estimated the economic contribution of the film and television industry was about 49,000 FTE workers.

“Please take my money”

It is rarely reported that Game of Thrones was Australia’s most legally downloaded TV show or film in 2013, or that Australia is only second to the US on a per capita basis in digital consumer revenues.

In comments and feedback we’ve received from consumers, we’ve seen some common themes:

  • Customers are more than willing to pay for content, provided that it’s made available in a timely manner and at a reasonable price. Some will also clearly pay a premium, as is evidenced by Foxtel’s report of 500,000 purchases of 2014’s Game of Thrones series via a very expensive ‘special offer’.
  • Customers are also going to lengths to legally bypass geographical restrictions in order to pay overseas providers directly, simply because they provide a service which is unavailable in Australia. This indicates that if no one in Australia is willing to take their money, customers will happily give it to someone else.

As long as some sectors of the content industry continue to treat consumers as the enemy (or criminals even), the government’s proposals are likely to be met with antagonism from the public.

As Malcolm Turnbull has said:

“The greater the restrictions on the availability of content in Australia and the higher the cost relative to the rest of the world, the less public support there will be for whatever action is taken to sanction copyright infringers …”


the content owners … are the ones who have to justify why they are charging more in Australia, why they are not releasing content in Australia at the same time it is released elsewhere in the world.”

Letting rights holders decide what is fair and reasonable

One proposal in the discussion paper gives rights holders, in practice, the ability to determine what is ‘reasonable’ and what is not, in terms of the steps ISPs should take to prevent our customers from engaging in online infringement. Speaking from experience, this means that they will demand ISPs to take action on their behalf.

How does that impact our customers? Simply put, this change in the law could enable rights holders to demand that ISPs such as iiNet send notices to their customers. If the alleged infringement doesn’t stop, some rights holders want us to slow down our customers’ internet speed. The current legislation still requires ISPs to terminate the accounts of repeat infringers to get the benefit of the ‘safe harbour’, so termination is also clearly on the table.

This proposal puts ISPs and any other intermediary at great risk of being found to have ‘‘authorised’ copyright infringement.. Apart from ISPs, this increased risk will mean that investment in public Wi-Fi networks, Wi-Fi in cafes, schools and transport networks, taxis, libraries and any other online service like cloud or search services, will be too risky for most investors. Investment in these services will be an early casualty of the government’s proposals.

Transferring responsibility for the protection of a party’s own private property rights, onto a third party, is a dangerous precedent with ramifications across the entire economy – not just ISPs, but schools, universities, libraries, WiFi operators (like city councils) cloud services, search engines and many others. In 2012, the High Court agreed iiNet had no obligation to impair or terminate our customer’s Internet access on the request of the rights holders. The rights holders and the government are seeking to overturn the legacy of this landmark decision.

To disconnect or not disconnect?

Despite government reassurances to the public that termination of accounts are not being considered, we’re understandably sceptical.

The law on this topic (known as the ‘safe harbour’) still includes a requirement for ISPs to implement a policy for the termination of the accounts of repeat offenders. If they don’t have such or choose not to implement such a policy, ISPs will be exposed to possible financial penalties for ‘authorisation’ of our users’ alleged infringements. Under the proposed changes, that will be a significant risk to take.

We are also very concerned about the possibility of any ‘graduated response’ or ‘notice’ scheme being introduced in Australia. There are a number of reasons:

  • There is little evidence that these schemes are effective in either reducing infringement or increasing access to content
  • The costs of these schemes for ISPs (and therefore consumers) are significant
  • Consumer rights such as a right to appeal allegations of copyright infringement to an independent body are often missing or watered down; and
  • Investment in Australian on-line services will be dampened.

Paying the price

Rights holders have always maintained that pursuing legal action against individuals is not only a costly exercise, but also results in bad publicity for their brand(s). The government’s proposal is a clear attempt to shift both the cost and brand damage to others (primarily ISPs and their customers).

Law enforcement is a core responsibility of government. Shifting the cost for law enforcement on to private companies means consumers end up paying through higher internet bills.

Because such schemes have failed to deliver – they just don’t work – nobody (not government, not rights holders, not ISPs nor consumers) wants to waste money on it. The government seems to be saying that ISPs (and, therefore, even their non-infringing customers) will just have to suck it up, regardless.

Data retention

We’ve spoken at length about Data Retention, and it remains relevant to this debate.

If rights holders are to identify those they allege are infringing copyright, they would need ISPs to match IP addresses to customer details. Presently, iiNet has no need to retain the data required for matching. This means a raft of new data retention obligations would accompany any three strikes or ‘notice’ scheme (you know – the one that doesn’t work).

Protecting our customers

Both the UK and the US rights holders are known to work with third parties (sometimes called ‘copyright trolls’) to use the contact details of customers matched to IP addresses as a means to extort payment.

In the UK, the law firm ACS:Law was pilloried for such tactics, the principal was suspended from legal practice and the business eventually wound up. In the US, this tactic is being claimed as a successful approach to ‘monetising infringements’. Using our courts to order the release of customer details – simply so intimidation and bullying could force customers into making exorbitant payments – to avoid uncertain legal costs is not something I’d like to see imported into Australia.

We suggest that the government should instead consider supporting the relevant stake holders to embrace the “Follow the Money” approach which re-directs significant advertising revenue away from sites which facilitate copyright infringement.

We know that tackling copyright infringement is a complex issue, and we’ll keep fighting for the rights of our customers.


  1. Darren says:

    I was recently told of the TOR network, would this type of anonymous internet use reduce data retention for iinet?
    Could iinet invent their own service of anonymous internet use? i.e. cheaper – no data retention cost. You can’t share information with the government if you don’t have it…
    Or is that the governments long term plan -> profile the population, send the people that don’t conform underground (TOR), then attack the underground as the next logical step?? (speculating).

  2. Mark Clews says:

    Apparently it’s an agreement thing sometimes on some forums.

  3. Jason says:

    Finally an educated response. Thank you for looking after your customers.

  4. Anthony Boza says:

    We online file sharers have told these overpaid media executives like that backward thinking crazy idiot from village roadshow for years on how they need to change their business models to adapt to the file sharing age! Things like product placements in TV shows & Movies and also perhaps small Advertisement banners! But no these Hollywood executives continue on exploiting old outdated pre internet era copyright laws to try and defend their old archaic business models and they are going to fascist efforts like bribing politicians and legislators to come up with these Draconian Fascist communist censorship measures like web site blocking and drag net meta data surveillance! Also you need to mention that all data retention system particularly ones made in the US have secret NSA / CIA back doors!! This is why countries like Germany have abandoned mandatory data retention! The NSA was able to spy on the Chancellor & other German politicians by using the secret backdoor access in the meta data systems US companies had provided to German and other European nation who at the time though mandatory data was the way to go obviously it wasn’t! YOU MUST MENTION THIS CRUCIAL POINT!!! to bring in mandatory data retention allows the country who supplies the systems to spy on any Australian through secret backdoor access not to mention elite hackers could also find these back-doors and gain access to people sensitive meta data!! Also Russian’s Download a lot more than Aussie’s do off Bit Torrent!! Please mention these important points at the copyright summit!! Thank you for your time!

  5. Anthony Boza says:

    I hope you get all this Steve Dalby to add to your speeches or presentations when you go to the copyright summit on September 8th or whenever it is.

  6. Will says:

    The lone voice of reason. This is a excellent response to a government proposal that is not based on reason, common sense or even practicality.

    It seems our government really enjoys the role of policeman, targeting many areas of its citizens’ basic democratic rights and private information.

    There is a madness, a sickness in Canberra these days. Some would say the country is being run by a madman, hell bent on pleasing his American masters by turning this country into a police state. These copyright measures, if enacted, will set a dangerous legal and constitutional precedent, and open the flood gates to more infringements of our basic human rights.

  7. Johnny says:

    It is blaringly obvious that the entertainment industry (or dinosaur) is trying to buy our government.

    I am happy that iinet is doing what they are doing, i plan to join you guys again as a customer some day soon based on the fact you deliver good service, but i also strongly believe in supporting those who are standing up for extremely important issues that the public has been kept blissfully unaware of (deliberately).

    Just take a look at the media, the Abbott Government came in and plans to can the NBN, monitor all of our internet usage and is doing environmental damage on a terrorist scale. But the media paints him and his party as a bunch of saints!

    I sincerely thank you, as a communications technician myself who understands technology, i thank you for standing up for Australia.

  8. Mark Robinson says:

    As a long time iiNet customer, it is really pleasing to read yet another thoroughly well-argued post from you, Steve (I read the discussion paper, too. Lovely). It is somewhat comforting to know that you, and through you iiNet, have been going into bat for your customers on this issue for quite some time now, against the might of the US studios and an Australian government that appears to be even more sycophantic and clueless than the last (well, except for Malcolm Turnbull when he actually says what he really thinks).

    It makes me proud to be with iiNet. Please don’t change. If I can stick around for the bigwigs Q&A at the next Open Day, I’ll make sure to say “Hi” and shake your hand.

  9. NBN Plans says:

    I believe we will get there eventually, not with the help of the corpocracy though.. Individuals will demand easy access, if companies aren’t willing to invest in updating their outdated models, then as you wrote, they will find other means.

  10. P.J.Reynolds says:

    So many valid points. And the most important ones (to me) related to the willingness of consumers to pay for timely and reasonably priced content, and the film industry’s policy of continuing to ostracize consumers.

    How hard does this have to be? And who benefits from such an approach? Our policy makers should be smart enough to figure out that the film industry is looking for a meal ticket at the expense of the community.

    Kudos iinet.

  11. Glen O'Riley says:

    The current push and suggestions are a joke and shows just how uneducated the halfwits in the copyright industry are. Sure iiNet block my TPB torrent search site I won’t pick on you for it, and my muck around VPS in Seattle will finally have a legitimate job of being a VPN server for us to re-route our traffic whilst looking for a torrent file and then we can disconnect again and let the torrents download through our iiNet connection and iiNet have not broken any agreements or anything. I think you get the point that it would be a completely useless move and would only be a minor annoyance to those who want to download whatever for whichever reason. Topping that off, if we use this method privacy laws stop the fools from forcing you to present them with our details based on IP->time/date correlation thank goodness making the entire operation a flunk and waste of time and money. If they pick on the VPS, they are a dime a dozen and I’ll look at a VPS where there are no laws shared or extradition treaties etc.

  12. Michael says:

    First of all, I completely agree with the message of this post. I’m pleased to see an ISP like iiNet taking such a stance in a big-ticket issue facing Australia.

    However, the section “Australians are the world’s worst pirates” is misleading and errors like this reduce the legitimacy of the article as a whole and supports the arguments of those fighting to reduce our rights as internet users. The research you link to paints a different story – although around 10th on the list of total downloads we are much higher on a per capita basis – only slightly behind Greece. The average Australian downloads four times as much per person than someone in the US, twice as much as in the UK or France.

    We need ISPs like you guys to fight the good fight and protect our consumer rights, but please don’t jeopardise our success using shoddy facts!

  13. Fernando says:

    Just a quick note to give my thanks to iiNet for focusing on educated, knowledge-based discussion on this controversial topic.

    I’m a loyal customer of iiNet for over 3y now, and the approach iiNet istaking in this discussion encourages me to continue my business with them. Well done!


  14. Tones says:

    Imagine if you will, I am a low paid worker or Pensioner,I have a reasonable download quota from my ISP and this anti Piracy Law comes into being.The first thing that I know is that there is no way I can afford to buy what I once downloaded,and I will not need the amount of Downloads from my ISP so I have to reduce them,who wins?