Wedding bells are on the agenda today as an estimated two billion people around the world tune in to watch Prince William and Kate Middleton say “ii-Do”. If British officials have guessed correctly it will be the most watched wedding ever, eclipsing the audience of 800 million who watched Will’s parents (the Prince of Wales and Lady Diana Spencer) walk down the aisle in 1981.
In times when debate is raging over the British Monarchy’s relevance, the internet and growing social media technologies have made bringing the union of Will and Kate into our hearts even easier.
Tapping into the online world, the Royals have reached out to fans with their own official Blog, Facebook page and event, Twitter, Flickr and YouTube channel. For smartphone toting Royal watchers, there’s even an app which streams updates on everything from the guest list to the correspondence between Queen Elizabeth II and the happy couple.
Those with the Official iPhone app in hand will begin a virtual tour of the wedding venue starting at the Great West Door where Kate will start her walk down the aisle. Along the way, the app highlights hotspots of the Abbey with information on things like the Grave of the Unknown Warrior and its significance to the wedding.
Die-hard fans of the monarchy can also get their hands on the ‘Royal App’ of weddings past released by The Royal Collection. The app tells the story of seven royal weddings from Queen Victoria and Prince Albert in 1840 through to The Prince of Wales and The Duchess of Cornwall in 2005.
Plenty of unofficial apps have also surfaced giving access to everything from bios on the wedding couple and extended family to official photography and of course, a countdown clock to the big event.
Followers can interact with the royal wedding event by contributing to the Royal Wedding video message book, making a charitable donation as a wedding gift for the royal pair or by telling their own wedding story or sharing their royal wedding celebrations.
Far from the straightforward wedding events of the past, the internet, social media and recent technology has allowed the world an open window to William and Kate’s marriage, and we’re all excited to get a good glimpse.
Photo taken by Mario Testino.
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