Tag Archives: Marketing

5 Business Obstacles and Solutions

Australia has more than 2 million small businesses but did you know that Australian business failures increased by over 12% in the last financial year? There are a number of common challenges for new businesses that arise such as arranging … Continue reading

A new face enters the iiNet exec

When we went looking for iiNet’s fearless new marketing leader, we knew the right candidate would have loads of experience, professionalism, drive and creativity. Wendy Walker joined the iiNet ranks in January this year, taking the reins as Chief Marketing … Continue reading

The Many Faces of Marketing

By Katie Leenen Working in marketing isn’t just about writing funny scripts for radio commercials and attending photo shoots like it sometimes may seem. It’s actually quite scientific. In fact, a lot of what I do within the marketing department … Continue reading

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If you remember the ads, my job is done.

by Matt Dunstan Our ‘New Number 2 in DSL broadband’ campaign has been running for about a month now. So far, so good really. I’ve have a pretty good mix of people telling me they love it, along with a … Continue reading

Marketing… It’s Not What You Think

by Matt Dunstan Explaining to my mum what I do every day at iiNet as a marketeer seems to be a hard thing to do at times. “That was a great new ad I saw on TV last night.  You … Continue reading

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