The Christmas period (and the months either side of it) can be a blur for most business owners. While both you and your clients may be taking time off around Christmas, in order to manage your clients expectations it’s important to provide as much notice as possible of your plans and closure periods.
The holidays are just around the corner and with so much on your plate it can be hard to work out how you can reduce the ever-growing task list, keep your team motivated, and ensure that you communicate effectively with your customers and clients. Just in time for the break, our iiNet Business team have a couple of tricks up their sleeve that they’ve packaged up ready for you to give a go in the lead up to Christmas.
When it comes to the busiest time of the year, time flies by and it can be easy to forget your online presence. Nowadays, it’s extremely common to hop online and run a quick search when looking for a product or service, so it’s important to keep an active online profile so you can maintain engagement with your customers and potential customers. With businesses moving online and adopting social media, it’s important to invest the time to give your brand a strong online presence so you don’t get left behind.
During this time of year, keep things simple. When December starts, be sure to dedicate some time to updating your customers on your planned holiday breaks and any other important information as well as engaging with them and sharing the festive spirit. If you have a product or service that will make a great gift, what better time to remind them and why they should gift your product or service as a present this Christmas? While you’re at it, you may also like to spend some time touching up or refreshing your online presence, and designing a plan for keeping your platforms up-to-date and unique in 2019. This could include new content for the coming year or a change in profile images and layout.
Ensuring you’re set up correctly before you shut up shop ensures that your customers are kept up to date while preventing the loss of prospects. When it comes to closing down for Christmas, once you’ve contacted your customers about your closure period, be sure to add an automatic reply to your emails and ensure all phones have been redirected.
Communication is the key. A quick email to your contacts with the key information for the break is a great way to remind your customers that you won’t be able to respond for a set period of time and any alternate contacts for them to keep in mind. While we’re on the topic of emails, don’t forget to set all contact emails to deliver an Out of Office notice so that people are aware that you’ll be in contact as soon as possible.
For those with mobiles and desktop phones, be sure to update your voicemail just in case people try to call. There’s no need to play around with your voicemail settings. iiNet BizPhone, allows you to update your voicemail and notifications easily online. This is great if you forget to update the voicemail when you’re already out the door and halfway to your holiday destination! Here are other things you can arrange easily online in preparation for the break:
With another year done and dusted it’s a great time to reflect on the happenings of 2018, your biggest achievements, and thank those that make your business possible.
This simple task can do a world of good for employee morale and will leave the team ending the year on a positive and ready for a fresh and exciting new year. In fact, it’s been shown that recognition is one thing that motivates employees the most and inspires them to work hard. Employees set the workplace culture and global studies show that employee recognition leads to highly engaged staff who are innovative and work hard to grow the business while also inspiring employee retention and loyalty.
Take a few minutes to write or say something to your staff that lets them know how much you appreciate their work. If you can, use examples of specific tasks that have made an impact on the organisation and showed their skill set. If you’re thinking of giving gifts, think outside the box and try to gift something that shows you know your staff and their interests.
Now let’s talk customers and clients, the people who use your services and keep your business alive. Show them you appreciate them too. If you have a personal relationship with your clients, a hand written card or personalised email is a nice way to personally thank them. If you have a large customer base, thank them online and on your social platforms with a message and maybe even a discount code to use.
Are you getting ready for the end of year wrap up? What do you make sure to always do before going on holidays for your business?